Resource Center
Frequently Asked Questions
Find clear answers and resources tailored for KeHE Publix suppliers and brokers.
Getting Started
How do I get started with Publix if my items are not set up at KeHE?
There is always a better chance of items being accepted if you are already a KeHE supplier. If you have not yet connected with the KeHE account manager, visit the KeHE website and select "Get Started" to initiate contact. You will be asked to fill out your information via RangeMe which will then be funneled to the appropriate CM. Response times by CM will vary.
How do I present my new items to Publix?
Review/download the Category Review Schedule on the Tools and Documents page and reach out to the appropriate Account Manager based on the deadlines in the document. Note that you should be reaching out 60 days prior to the start date of the review.
How often are categories reviewed at Publix?
Reference the Category Review Schedule on the Tools and Documents page.
What is the Publix category review schedule?
The Category Review Schedule is when items are reviewed, and assortment updates occur by Publix. This can be found under the Tools & Documents tab.
How can I determine what category my product should be in at Publix?
Suppliers need to best determine where their item will be the most successful. Based on that, reach out to the account manager referencing the category review deadlines.
How can I get a meeting with the Publix buyer?
Reference the Category Review Schedule. Fill out an appointment request form and email to the Account Manager by the deadline on the schedule. The form can be found in the Tools and Documents page. They will compile and submit the requests to the appropriate Publix buyer. The Publix buyer will choose dedicated dates during the review window for appointments. Please ask the Account Manager for those dates in advance so you can request various times within that window that best suit your availability. If an appointment is granted, the AM will provide additional details/tasks to be completed. Their corporate offices are located at 3300 Publix Corporate Pkwy, Lakeland, FL 33801. Meetings for reviews will either be virtual or in person at this location. Meetings will start and end promptly when scheduled. Extra time is not given. If an appointment is not granted, the Publix buyer may still want to see your items for possible placement in the POG. Your AM will guide you on next steps here as well, but be prepared to provide an electronic presentation and for samples to be sent to the Publix buyer and KeHE Account Manager.
If I have a product that is in multiple categories, will I have more than one KeHE account manager?
Yes.
Can suppliers do a 20-store or regional test with Publix?
No, if presenting to Publix, suppliers should be ready and have the capacity to service all stores.
What information is needed for my item(s) to be presented by the KeHE account manager to Publix?
Providing a PowerPoint with relevant data will be most helpful to the account manager. Reference this linked Preferred Presentation Template which can also be found in the Tools and Documents page. Do NOT include pricing in any presentation. Retails are ok.
What account manager handles my line?
Reference the Category Contacts page. You will associate your account manager based on the categories they call on at Publix. This can change so be sure to check back every so often. There is a downloadable version available as well.
How are category review results communicated?
Once a review is closed, no additional items will be considered and suppliers will need to wait until the next category review. Publix will advise the KeHE AM if items presented are approved, who will then notify the supplier or broker. Please note that even if a new item form is requested from Publix, this is no guarantee that items will be placed in the set. The KeHE AM is unable to provide store counts prior to the POG publish date. Once we receive information on any review from Publix, there is a tight turnaround. Be sure to be ready with the inventory. MPS Logistics reports will be downloaded by KeHE from the Publix portal and once results are processed, they will be communicated via email to the broker. If a brand does not have a broker, we will use the supplier contact we have on file. (NOTE: You must sign up for these emails with our Senior Analyst. Her email is Lindsay.Oclon@kehe.com.). All Deli and Bakery POGs are released as manual planograms, meaning we do not receive MPS logistic reports, and therefore rely on Publix to provide item/store count information to us.
Promo Related
How do I submit supplier-funded promotional requests?
Promotional requests are handled via the KeHE Promo Portal. Ensure submissions are made 90 days prior.
Where can I view active promotional calendars?
Active calendars are updated monthly and can be downloaded from the Resource Library.
What are the deadlines for TPR (Temporary Price Reduction) submissions?
TPR submissions must be finalized in the portal no later than Friday of the week prior to the promo start.
How are scan-back promotions reimbursed?
Scan-backs are calculated monthly and issued as a credit against your KeHE invoice 30 days post-promo.
Cancellations within 45 days of the start date may incur handling fees and require AD-override approval.
Can I cancel a promotion after it is published?
Where do I track BOGO performance?
BOGO results are visible in the 'Sales Analytics' module of the Broker Dashboard.
Are there specific Publix holiday promo slots?
Yes, holiday slots are highly competitive. Check the Fiscal Calendar for 'Core' vs 'Optional' windows.
How do I update an existing promotion?
Updates can be made in the portal before the 'Freeze Date' (usually 30 days prior).
Are there fees for 'End-Cap' display setups?
End-cap fees are category dependent. Contact your Publix Category Lead for current slotting rates.
What is the standard promo overlap policy?
Simultaneous overlapping promotions are not allowed. A 7-day 'Buffer' is required between events.
Do I need to submit photos for virtual end-caps?
Yes, high-res lifestyle shots are required for digital circular placement.
General
Where do I register my hazardous waste items?
Reference the Hazardous Waste section under Tools and Documents to learn how to register your items with WERCS. You can also visit the WERCSmart Help Desk or email wercsinfo@publix.com.
Suppliers can access sales by store through the KeHE Connect supplier portal. To find out how to register for the portal, reference the Supplier Connections: Navigating KeHE. For a Publix store list, click here.
I want to update my store locator. How can I get that information?
What is the Publix dress code?
What KeHE DCs does Publix order from?
Dress code for Publix is business casual. Men: Suit and tie optional.
Publix orders from 3 KeHE facilities: Douglasville, GA (DC 55 to KeHE and Vendor 610506 for Publix), Elkton, FL (DC 01 to KeHE and 610505 to Publix), and Ft. Lauderdale, FL (DC 31 to KeHE and 610503 to Publix). We operate more vendor numbers based on category, but these are the three main vendor numbers normally referenced and widely recognized.
How many stores does Publix have and how many stores does KeHE service?
Publix has approximately 1,421 store locations across eight Southeastern states as of mid-2025, with the largest concentration in Florida. These locations are spread throughout Alabama, Florida, Georgia, Kentucky, North Carolina, South Carolina, Tennessee, and Virginia.
Where is Publix headquartered?
Their corporate offices are located at 3300 Publix Corporate Pkwy, Lakeland, FL 33801.